How do you differentiate yourself from your competition as a technology-based company?
Dominion Voting discovered that their greatest strengths as an election systems provider were their employees and services that they provide. They proved more valuable to their customers than their trusted products and systems. Using this insight, I collaborated with Dominion to develop a new brand identity and refresh their sales materials and website.
For the brand identity, I took Dominion’s red and black colours and changed up the brand’s personality to express Dominion’s greater confidence and credibility. I developed a modern-looking ballot and ballot box icon to help to immediately convey Dominion’s strong association with the history, the present, and the future of voting.
With Dominion, I developed a campaign that demonstrates their commitment to go above and beyond the call of duty to ensure that their customers are happy. I took environmental portraits of Dominion’s employees at work, and made them a significant part of each and every new communication to potential and current customers. These are the familiar faces that customers get to know during and after every election. I captured Dominion’s employees in the cities that they work, in front of notable landmarks or in the moment at work with their customers.
The greatest achievement in developing Dominion’s new campaign was the creation of their refreshed website. I looked at alternative ways of displaying all of the information that Dominion wanted to show. I developed infographics to communicate Dominion’s strongest points in a quick and easy-to-read way. I ensured that the employees were front and centre throughout the site, so that all information presented was also in part married to the employees who would provide their trusted customer service.
The videos at the bottom of the page. CAMBRIDGE Case Study and the EMPLOYEE CAMPAIGN - 3 of the Dominion Difference series.
Brand identity: Full Brand Program
Developed the employee campaign
(Art directed, Shot & edited the videos and stills)
Environmental design for both Offices
Equipment: User experience and User interface for the equipment and online voting as well as the sound branding