I am a strong collaborator, strategic creative thinker and a curious person who enjoys storytelling in every medium. I work to achieve the highest level of design and look for ways to create and continue the creative idea with a holistic and multi-disciplinary approach. I am a conceptual thinker with extensive experience working across all platforms including print, video and digital. I understand the significance of being the creative lead.
DESIGN IS MUCH MORE THAN MAKING THINGS PRETTIER
I believe that designing goes well beyond the visceral level. I use design as a series of useful tools that help to solve problems, inspire creativity and produce innovative and unique communications. Design is not a thing, but a series of principles and actions that can be shared with others to help change a thing, experience or society.
STOP, COLLABORATE AND LISTEN
Design is too important to be left alone in the hands of the designers. It’s not a magic trick that only the David Blaine’s of the world can perform. I believe that it’s important to include the input of non-designers from a variety of backgrounds in any design exercise in order to fully understand how a company or brand can innovate and improve their customer experience. I work alongside clients to help them gain the insights they need to develop strategy and ideas to improve how people experience their product or experience. This collaborative problem solving will produce new choices, possibilities and solutions. I will provide our clients the opportunity to shape their future, consumer environment and products in ways that were not entirely apparent. This process involves principles of design that will help strategy and creativity to erupt from this collaboration. The end result, with the ideal combination of shapes, colours, content and context, will be a product of which I can be as proud as my clients.
THIS IS WHAT I'M ALL ABOUT
I am a Juno Award winner, with a wealth of experience as an Art Director and designer (creative lead) and am gifted at playing with shapes and colour. I watch for trends in today’s culture; particularly in music, film, art, photography, science and technology. My curiosity fuels my imagination, and I'm dedicated to using the principles of design to help make the world a better place.
I’ve always provided clients my unique collaborative brief which acts as a guide and helps me to collaborate with clients to determine target insights and assists me to deliver my very best ideas.
I can turn these insights into strategy that pushes your brand forward. With the help of my trusted suppliers and vendors, I have the capabilities to develop brand identities and campaigns that are applicable across any medium.
Over the years I have had the opportunity to work with such global brands as: Alliance Atlantis,
Astra Zeneca, Biogen Idec, B+H Architects, Chapters-Indigo, Dominion Voting, Johnson & Johnson,
Kraft Food, Maple Leaf Sports & Entertainment, Nestle, Pfizer, Sony Music and Universal Music.